About this episode

What happens when a passion for mountain biking, snowboarding and the outdoors evolves into a mission to help people stay mobile? On this episode of the Marquis Masters Podcast, host Nick Franck sits down with MacClain “Mac” Figueroa, founder and CEO of Rad Adventures Mobility Lab, to explore his unconventional journey from a 21-year corporate career to entrepreneurship—and his growing interest in the future of human mobility.

Mac shares how an unexpected experience during a flight layover in Canada introduced him to the possibilities of lower-body exoskeleton technology. What began as an e-bike and outdoor adventure business eventually developed into a mobility lab focused on helping people find technologies and products that can help them move better and get back outside.

The conversation explores Mac’s vision for the future, including AI-powered exoskeletons and an AI-based assessment tool designed to help identify potentially appropriate exoskeleton technologies and exercises. He also discusses the injuries and challenges that have shaped his own approach to mobility, perseverance and problem-solving.

Mac and Nick also discuss Mac’s book, Ride America: The Best E-Bike Trails from Coast to Coast, which highlights e-bike destinations, trails, safety considerations, laws, packing and battery care. Mac also reflects on his recognition as a Gold-Level Bicycle Friendly Business by the League of American Bicyclists.

Throughout the episode, Mac offers advice for aspiring entrepreneurs, shares lessons from his transition out of the corporate world, and explains why building something of your own can be so rewarding. Above all, he emphasizes curiosity, perseverance, community and the importance of helping others stay active and engaged with the world around them.

In this episode:

• Mac’s journey from corporate life to outdoor entrepreneurship
• The origins of Rad Adventures and its evolution into a mobility lab
• The unexpected airport experience that changed the direction of Mac’s business
• How lower-body exoskeleton technology sparked a new vision for mobility
• The potential role of AI in the future of exoskeletons and movement assessment
• Lessons Mac has learned from injuries and physical challenges
• Ride America: The Best E-Bike Trails from Coast to Coast
• Entrepreneurship, perseverance and building something of your own
• The importance of curiosity, community and helping others
• Mac’s vision for making mobility and outdoor adventure more accessible